{"id":1596,"date":"2022-01-07T07:29:13","date_gmt":"2022-01-07T06:29:13","guid":{"rendered":"https:\/\/pmc-marketing-agency.com\/?p=1596"},"modified":"2022-02-24T16:36:19","modified_gmt":"2022-02-24T15:36:19","slug":"campagne-de-publicite-google-adwords-et-facebook-ads-pour-generer-des-ventes-en-ligne","status":"publish","type":"post","link":"https:\/\/www.agence-pmc-marketing.com\/index.php\/2022\/01\/07\/campagne-de-publicite-google-adwords-et-facebook-ads-pour-generer-des-ventes-en-ligne\/","title":{"rendered":"700K\u20ac de ventes en e-commerce gr\u00e2ce \u00e0 la publicit\u00e9 Google Adwords et Facebook Ads."},"content":{"rendered":"\n

Cr\u00e9ation de campagne de publicit\u00e9 Google et Facebook Ads pour g\u00e9n\u00e9rer des ventes en ligne pour un client e-commerce.<\/h2>\n\n\n\n

Contexte du projet <\/h3>\n\n\n\n

Apr\u00e8s deux ans d’activit\u00e9 et un d\u00e9veloppement physique int\u00e9ressant, ce client nous a fait confiance pour lui cr\u00e9er une boutique en ligne lui permettant de diversifier ses canaux de vente. Apr\u00e8s quelques mois d’exploitation de son site e-commerce, notre client nous a fait part de ses frustrations quant \u00e0 son activit\u00e9 digitale. Et pour cause, une boutique e-commerce est un outil qu’il faut int\u00e9grer au sein d’une strat\u00e9gie compl\u00e8te. Un simple site seul n’am\u00e8nera pas les r\u00e9sultats attendus. L’agence PMC marketing a donc conseill\u00e9 de cr\u00e9er des campagnes de publicit\u00e9 digitales, notamment des Publicit\u00e9 Google et Facebook Ads pour trouver de nouveaux clients. <\/p>\n\n\n\n

\u00c9tape 1 : Conception de la boutique e-commerce<\/h3>\n\n\n\n

Avant de lancer les campagnes de pub Facebook et Google, nous avons cr\u00e9\u00e9 les \u00ab\u00a0supports de conversion\u00a0\u00bb. Nous avons opt\u00e9 pour une boutique en ligne performante, simple \u00e0 g\u00e9rer pour notre client, et avons automatis\u00e9 tout le syst\u00e8me de follow-up (relances mail\/sms lors de paniers abandonn\u00e9s, newsletters etc).<\/p>\n\n\n\n

\u00c9tape 2 : Lancement des publicit\u00e9s Facebook et Google Ads<\/h3>\n\n\n\n

Ayant d\u00e9j\u00e0 un peu d’ant\u00e9riorit\u00e9 et donc de budget pub, notre client nous a demand\u00e9 de lancer les pubs Google et Facebook au m\u00eame moment. Apr\u00e8s avoir install\u00e9 tous nos syst\u00e8mes de tracking sur la boutique en ligne, nous avons cr\u00e9\u00e9 les campagnes sur les deux r\u00e9gies publicitaires diff\u00e9rentes. Nous avons identifi\u00e9 les cibles, cr\u00e9\u00e9 une offre irr\u00e9sistible et proc\u00e9d\u00e9 \u00e0 la conception des visuels publicitaires destin\u00e9s \u00e0 la publicit\u00e9 Facebook et Instagram. <\/p>\n\n\n\n

En ce qui concerne Google Adwords, nous avons cr\u00e9er toutes les audiences de ciblage et avons mis en place un A\/B testing de pointe, de mani\u00e8re \u00e0 d\u00e9celer rapidement le ou les mots clefs les plus rentables pour optimiser le retour sur investissement de notre client. <\/p>\n\n\n\n

\u00c9tape 3 : Les r\u00e9sultats <\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Comme vous pouvez le voir sur la p\u00e9riode personnalis\u00e9e en haut, le graphique statistique ci-dessus reprend les chiffres du 1er d\u00e9cembre 2020 au 31 d\u00e9cembre 2021. Nous avons r\u00e9alis\u00e9 en un peu plus d’un an plus de 700000\u20ac de ventes brut sur le site e-commerce gr\u00e2ce \u00e0 la publicit\u00e9s digitale Facebook et Google ads. <\/p>\n\n\n\n

Bien \u00e9videmment, ces statistiques ont demand\u00e9 un gros travail d’optimisation et de scaling des publicit\u00e9s. Nous avons peu \u00e0 peu augment\u00e9 les budgets publicitaires d\u00e9pens\u00e9s, nous avons d\u00fb partir \u00e0 la conqu\u00eate de nouvelles audiences plusieurs fois, nous avons relanc\u00e9 de nouveaux visuels \u00e0 plusieurs reprises, mais les r\u00e9sultats sont int\u00e9ressants. L’ann\u00e9e 2021 aura \u00e9t\u00e9 une ann\u00e9e \u00e0 x11,3 de retour sur investissement pour notre client. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bien \u00e9videment, le mois de d\u00e9cembre est un mois de forte activit\u00e9 pour ce client B2C. Voici ci-dessus les 162000 euros de ventes r\u00e9alis\u00e9s sur le mois de D\u00e9cembre 2021. <\/p>\n\n\n\n

D\u00e9couvrez \u00e9galement un autre client pour lequel nous avons g\u00e9n\u00e9r\u00e9 de gros r\u00e9sultats gr\u00e2ce \u00e0 la publicit\u00e9 en ligne en cliquant ici. <\/a><\/p>\n\n\n\n

\u00c0 vous de jouer<\/h3>\n\n\n\n

Les chiffres \u00e9nonc\u00e9s ci-dessus sont atteignables pour la quasi totalit\u00e9 des entreprises qui recherchent plus de clients gr\u00e2ce au marketing digital. Cependant, de tels r\u00e9sultats n\u00e9cessite des comp\u00e9tences ma\u00eetris\u00e9es et intelligemment d\u00e9ploy\u00e9es. <\/p>\n\n\n\n

Si vous souhaitez \u00e9changer avec PMC Marketing pour savoir comment nous pouvons d\u00e9ployer une strat\u00e9gie similaire pour vous et votre entreprise, envoyez-nous une demande via le formulaire visible \u00e0 la fin de page. Nous vous r\u00e9pondrons rapidement pour convenir d’un rendez-vous strat\u00e9gique. <\/p>\n\n\n\n

L’\u00e9quipe PMC marketing – Agence de marketing digital \u00e0 Toulouse<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez la croissance de notre client gr\u00e2ce \u00e0 la publicit\u00e9 en ligne et une boutique e-commerce performante.<\/p>\n","protected":false},"author":1,"featured_media":1601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,6,1],"tags":[19,20,13,9],"yoast_head":"\n700K\u20ac de ventes gr\u00e2ce \u00e0 la publicit\u00e9 Google Adwords et Facebook Ads.<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez un projet men\u00e9 par PMC Marketing pour booster les ventes en ligne d'une joaillerie gr\u00e2ce \u00e0 la publicit\u00e9 google et Facebook Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-pmc-marketing.com\/index.php\/2022\/01\/07\/campagne-de-publicite-google-adwords-et-facebook-ads-pour-generer-des-ventes-en-ligne\/\" \/>\n<meta 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