{"id":1172,"date":"2021-11-29T07:26:02","date_gmt":"2021-11-29T06:26:02","guid":{"rendered":"http:\/\/dev.pmc-marketing-agency.com\/?p=1172"},"modified":"2022-01-07T08:08:40","modified_gmt":"2022-01-07T07:08:40","slug":"creation-dun-tunnel-de-vente-pour-un-programme-de-formation-en-ligne","status":"publish","type":"post","link":"https:\/\/www.agence-pmc-marketing.com\/index.php\/2021\/11\/29\/creation-dun-tunnel-de-vente-pour-un-programme-de-formation-en-ligne\/","title":{"rendered":"Cr\u00e9ation d’un tunnel de vente pour un programme de formation en ligne"},"content":{"rendered":"\n

Cr\u00e9ation d’un tunnel de vente pour un programme de formation en ligne<\/h2>\n\n\n\n

Contexte du projet<\/strong><\/h3>\n\n\n\n

Cette prestation a \u00e9t\u00e9 effectu\u00e9e lorsque notre client est venu nous voir avec pour volont\u00e9 de commercialiser un produit digital de formation. <\/p>\n\n\n\n

Nous lui avons construit toutes les \u00e9tapes du tunnel de vente. <\/p>\n\n\n\n

\u00c9tape 1 : Conception de la strat\u00e9gie<\/strong><\/h3>\n\n\n\n

Avant de commencer \u00e0 cr\u00e9er les pages des diff\u00e9rentes \u00e9tapes du tunnel de vente, nous avons r\u00e9fl\u00e9chi \u00e0 la meilleure strat\u00e9gie digitale possible. Nous avons d\u00e9cid\u00e9 de cr\u00e9er un contenu offert, un lead magnet, qui nous a permis de capter de nouveaux prospects. Ces nouveaux prospects \u00e9taient ensuite relanc\u00e9s par diff\u00e9rents emailings et publicit\u00e9s de reciblage, dans le but de les amener peu \u00e0 peu vers la page de vente.<\/p>\n\n\n\n

\u00c9tape 2 : Cr\u00e9ation de l’entonnoir de vente<\/strong><\/h3>\n\n\n\n

Une fois la strat\u00e9gie \u00e9tablie, nous avons d\u00e9but\u00e9 la cr\u00e9ation du tunnel de vente. Nous avons construit une page de capture de prospect, une page de remerciement, les s\u00e9quences de follow-up avec l’emailing, la page de vente, le bon de commande et l’espace membre. <\/p>\n\n\n\n

\"\"<\/figure>
\n

Voici un extrait de la page de vente de consultantempire.com<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

Un bon tunnel de vente permet de pr\u00e9senter un produit de mani\u00e8re pouss\u00e9e en vantant ses avantages. Il permet aussi de proposer des facilit\u00e9es de paiement permettant de g\u00e9n\u00e9rer davantage de ventes.<\/p>\n\n\n\n

\u00c0 vous de jouer <\/strong><\/h3>\n\n\n\n

Les chiffres expos\u00e9s ci-dessus sont le r\u00e9sultats de comp\u00e9tences ma\u00eetris\u00e9es et d\u00e9ploy\u00e9es intelligemment. Vous pouvez \u00e9galement b\u00e9n\u00e9ficier de ces r\u00e9sultats. <\/p>\n\n\n\n

Vous souhaitez \u00e9changer avec nous pour que nous puissions vous accompagner dans votre d\u00e9veloppement ? Envoyez-nous une demande via notre site internet. Un membre de notre \u00e9quipe reviendra rapidement vers vous pour fixer un rendez-vous strat\u00e9gique. <\/p>\n\n\n\n

L\u2019\u00e9quipe PMC Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Projet de cr\u00e9ation d’un tunnel de vente pour la vente d’un produit digital dans le domaine du marketing digital.<\/p>\n","protected":false},"author":1,"featured_media":1173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[10,18,17],"yoast_head":"\nCr\u00e9ation d'un tunnel de vente pour un programme de formation en ligne<\/title>\n<meta name=\"description\" content=\"Nous avons cr\u00e9e un tunnel de vente complet pour vendre une formation dans le domaine du marketing digital et la publicit\u00e9 en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-pmc-marketing.com\/index.php\/2021\/11\/29\/creation-dun-tunnel-de-vente-pour-un-programme-de-formation-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ation d'un tunnel de vente pour un programme de formation en ligne\" \/>\n<meta property=\"og:description\" content=\"Nous avons cr\u00e9e un tunnel de vente complet pour vendre une formation dans le domaine du marketing digital et la publicit\u00e9 en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agence-pmc-marketing.com\/index.php\/2021\/11\/29\/creation-dun-tunnel-de-vente-pour-un-programme-de-formation-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"PMC MARKETING\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-29T06:26:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T07:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agence-pmc-marketing.com\/wp-content\/uploads\/2021\/11\/Capture-decran-le-2021-11-29-a-07.20.01-1024x559.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta 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