{"id":1040,"date":"2021-11-27T15:51:37","date_gmt":"2021-11-27T14:51:37","guid":{"rendered":"http:\/\/dev.pmc-marketing-agency.com\/?p=1040"},"modified":"2022-02-25T14:00:21","modified_gmt":"2022-02-25T13:00:21","slug":"creation-dune-boutique-e-commerce-et-lancement-de-publicites-google-adwords","status":"publish","type":"post","link":"https:\/\/www.agence-pmc-marketing.com\/index.php\/2021\/11\/27\/creation-dune-boutique-e-commerce-et-lancement-de-publicites-google-adwords\/","title":{"rendered":"1200 commandes en 7 mois sur une boutique e-commerce gr\u00e2ce \u00e0 la publicit\u00e9 Google Adwords"},"content":{"rendered":"\n

Cr\u00e9ation d’une boutique e-commerce et lancement de publicit\u00e9s Google Adwords pour un client sp\u00e9cialis\u00e9 dans le linge de maison.<\/h2>\n\n\n\n

Contexte du projet<\/strong><\/h3>\n\n\n\n

Exer\u00e7ant dans le monde du linge de maison, notre client \u00e9tait d\u00e9j\u00e0 bien install\u00e9 avec d\u00e9j\u00e0 4 boutiques physiques dans la r\u00e9gion toulousaine et le sud-ouest de la France. Conscient de l’importance de se digitaliser<\/strong> pour conqu\u00e9rir un march\u00e9 plus large, \u00e0 l’\u00e9chelle nationale, il a missionn\u00e9 l’agence PMC Marketing pour que l’on s’occupe de la conception et de la cr\u00e9ation de sa boutique en ligne<\/strong>. <\/p>\n\n\n\n

Suite au travail r\u00e9alis\u00e9, ce client nous a demand\u00e9 de nous occuper de la gestion des publicit\u00e9s en ligne pour lui g\u00e9n\u00e9rer plus de vente. Nous avons cr\u00e9e des campagnes Google Adwords<\/strong> et des campagnes de publicit\u00e9 Facebook Instagram<\/strong> qui ont g\u00e9n\u00e9r\u00e9 de gros retours sur investissement. <\/p>\n\n\n\n

Nous sommes maintenant en train de travailler sur le r\u00e9f\u00e9rencement naturel de ce client, le SEO<\/strong> (Search Engine Optimisation) pour d\u00e9cupler ses r\u00e9sultats gr\u00e2ce \u00e0 son r\u00e9f\u00e9rencement dans les r\u00e9sultats de recherche. <\/p>\n\n\n\n

\u00c9tape 1 – Conception d’une boutique e-commerce performante.<\/strong><\/h3>\n\n\n\n

Pour performer dans le monde du digital, il faut deux choses : une bonne strat\u00e9gie d’acquisition de trafic et de bons supports de conversion qui vous permettront de recevoir ce trafic. <\/p>\n\n\n\n

Nous avons donc commenc\u00e9 par la mise en place du support de conversion : une boutique en ligne performante. <\/p>\n\n\n\n

Nous avons construit toute la boutique e-commerce de A \u00e0 Z (param\u00e9trage, fiches produit, tracking, ergonomie etc).<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"Site
Cr\u00e9ation de la boutique e-commerce de notre client \u00d4 linge de Maison.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u00c9tape 2 – Cr\u00e9ation des campagnes de publicit\u00e9 Google Adwords.<\/strong><\/h3>\n\n\n\n

Apr\u00e8s avoir termin\u00e9 la mise en place du site e-commerce, nous avons lanc\u00e9 des campagnes de publicit\u00e9 sur les moteurs de recherche pour permettre de g\u00e9n\u00e9rer des ventes sur internet. <\/p>\n\n\n\n

Nous avons install\u00e9 nos trackings et conversions sur le site, puis nous avons cr\u00e9e les annonces. <\/p>\n\n\n\n

Apr\u00e8s une premi\u00e8re phase de A\/B testing, nous avons d\u00e9celer les mots clefs qui g\u00e9n\u00e9raient le plus d’engagement et de ventes sur le site. Nous avons capitalis\u00e9 sur les combinaisons gagnantes pour accompagner notre client dans son d\u00e9veloppement \u00e0 long terme. <\/p>\n\n\n\n

\u00c9tape 3 – \u00c9largissement des audiences gr\u00e2ce \u00e0 la publicit\u00e9 Facebook et Instagram ads.<\/strong><\/h3>\n\n\n\n

Au fur et \u00e0 mesure que nous performions pour ce client, il nous a demand\u00e9 s’il \u00e9tait possible pour nous de faire epxploser ses r\u00e9sultats. Nous lui avons donc conseill\u00e9 de lancer de la publicit\u00e9 sur Facebook pour \u00e9largir les audiences touch\u00e9es. <\/p>\n\n\n\n

Nous avons donc mis en place de nombreuses campagnes de publicit\u00e9s Facebook et Instagram qui nous ont permises de recibler tous les visiteurs du site internet qui n’avaient pas finalis\u00e9 leur achat et de trouver d’autres clients potentiels gr\u00e2ce aux ciblage par int\u00e9r\u00eat.<\/p>\n\n\n\n

Les r\u00e9sultats <\/strong><\/h3>\n\n\n\n
\"\"<\/figure>
\n

Nous avons lanc\u00e9 les publicit\u00e9s Googles Adwords au d\u00e9but Avril 2021. Le 27 novembre, nous \u00e9tions \u00e0 239538\u20ac de ventes<\/strong>. Le budget total d\u00e9pens\u00e9 en publicit\u00e9 (google et Facebook) \u00e9tait de 32123\u20ac<\/strong>, soit un retour sur investissement de x7,46<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Sur la m\u00eame p\u00e9riode, du 1er avril 2021 au 27 novembre 2021, nous avons accueilli sur le site plus de 110000 visiteurs.<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Apr\u00e8s avoir optimis\u00e9 la boutique e-commerce, nous sommes parvenus \u00e0 augmenter le panier moyen \u00e0 207\u20ac. Nous \u00e9tions sur les deux premiers \u00e0 un panier moyen de 170\u20ac. Nous avons ensuite cr\u00e9er des upsells, downsells et OTO, qui nous ont permises d’augmenter de plus de 20% le panier moyen des clients. <\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Les 239000 euros de chiffre d’affaire de la boutique en ligne ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s par ces 1205 commandes.<\/p>\n<\/div><\/div>\n\n\n\n

\"\"
Voici une capture d’\u00e9cran de notre Dashboard de suivi des campagnes Google Adwords. Vous voyez un extrait des statistiques avec les diff\u00e9rentes conversions g\u00e9n\u00e9r\u00e9es par nos campagnes Adwords. <\/strong><\/figcaption><\/figure>\n\n\n\n
\"\"<\/figure>
\n

Voici un exemple de publicit\u00e9 Google Adwords qui a particip\u00e9 \u00e0 la r\u00e9ussite de ce client pour notre agence.<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Voici un exemple de publicit\u00e9 Facebook Ads qui a particip\u00e9 \u00e0 la r\u00e9ussite de ce client pour notre agence.<\/p>\n<\/div><\/div>\n\n\n\n

\"\"
Voici un extrait de notre Dashboard de pilotage de nos campagnes de publicit\u00e9 en ligne Facebook Ads. <\/strong><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u00c0 vous de jouer<\/strong><\/h3>\n\n\n\n

Les chiffres expos\u00e9s ci-dessus sont le r\u00e9sultats de comp\u00e9tences ma\u00eetris\u00e9es et d\u00e9ploy\u00e9es intelligemment. Vous pouvez \u00e9galement b\u00e9n\u00e9ficier de ces r\u00e9sultats. <\/p>\n\n\n\n

Vous souhaitez \u00e9changer avec nous pour que nous puissions vous accompagner dans votre d\u00e9veloppement ? Envoyez-nous une demande via notre site internet. Un membre de notre \u00e9quipe reviendra rapidement vers vous pour fixer un rendez-vous strat\u00e9gique. <\/p>\n\n\n\n

L’\u00e9quipe PMC Marketing. <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez un projet de cr\u00e9ation de boutique en ligne et de campagne Google Adwords pour un Client de Toulouse dans le linge de maison.<\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,6],"tags":[11,10,12,9],"yoast_head":"\n1200 commandes en e-commerce gr\u00e2ce \u00e0 la publicit\u00e9 Google Adwords<\/title>\n<meta name=\"description\" content=\"Nous avons cr\u00e9e une boutique en ligne pour ce client de Toulouse puis nous avons cr\u00e9er de la publicit\u00e9s en ligne pour g\u00e9n\u00e9rer des ventes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-pmc-marketing.com\/index.php\/2021\/11\/27\/creation-dune-boutique-e-commerce-et-lancement-de-publicites-google-adwords\/\" \/>\n<meta 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